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Our Perspective

Whether you represent a company looking to influence office holders, a business looking to engage clients or a non-profit trying to spread your message, how your audience hears your message and perceives your approach can determine your level of success.

Audience alignment requires the personal attention of skilled consultants with experience in corporate headquarters and newsrooms, in campaign offices and State House halls.

The kind of consultants who keep the panoramic view in mind while working to execute the smallest task.

Because details matter, even from a distance.


  • Augusta Board of Trade

  • Capitol Insights

  • Central Maine Power

  • Courtney Policy Group

  • First Amendment Museum

  • Ganneston Construction Corp.

  • Ground Control Holdings, LLC

  • Highbrow

  • Marsy’s Law for Maine

  • Maine Charter Schools Association

  • Maine Turnpike Authority

  • Mitchell Tardy Jackson

  • Mylan

  • Pinnacle Tree

  • Portland Regional Chamber of Commerce

  • Project Green Schools

  • Sazerac Company

  • Spectrum Generations

  • Stevens Commons

  • U.S. Senator Susan Collins

  • Wolfington Group

Serra Public Affairs is pleased and proud to contribute an array of resources to the following non-profits:

  • Best Buddies Maine, Augusta, ME

  • Johnson Hall Capital Campaign, Gardiner, ME

  • Kennebec Valley Humane Society, Augusta, ME


Live Feed

For your information and convenience, Serra Public Affairs is pleased to present links to LIVE video and audio of activities in the Maine Legislature.

Alex Serra


Over the last 20 years, Alex Serra has gained expertise in all areas of Public Affairs.  In her time as Director of Public Affairs and Government Relations in the Northern New England region for a Fortune 50 company, she coordinated numerous initiatives ranging from targeted non-profit giving programs to local governmental outreach initiatives, to state legislative efforts.   Serra began as a registered lobbyist in Maine in 2006, has worked on a variety of successful campaigns in Maine and New York and is a former television news reporter and assignment desk editor. In her time at a PR firm, she gained experience in multi-media messaging and strategic campaign management. Serra has held numerous board seats on state retail associations and state chambers throughout New England.

Serra’s unique range of experience allows her to advise clients on how to get the results they want through a comprehensive approach, individually crafted for their needs. By incorporating the right tool at the right juncture, Serra crafts a creative and individualized plan specific to the goals of an initiative. 

Whether engagement of social media, earned media, local grassroots tools or lobbying at the Maine State Capitol is called for, Serra works with each client to determine the right path to success for them and executes accordingly. A graduate of Smith College and the University of Maine School of Law, Serra is proud to serve on the Maine Arts Commission.  She currently resides in Hallowell, Maine.

Mark J. Ellis

Digital Director

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For more than thirty years, Mark has helped businesses like Douglas Dynamics, Vermont Yankee Nuclear Power Corp., and Hewlett‐Packard add value to their business endeavors through information technology. His knack for computer logic and manufacturing processes took him from computer programmer to systems analyst and all the way to the ranks of IT senior management.

In 1996, Mark designed the first political website in Maine’s history for a statewide race. His diverse skills led him to the honors of ringing the Opening Bell at the New York Stock Exchange (NYSE) and winning a bronze medal at the U.S. Adult National Figure Skating Championships in Dallas, TX.

A skilled political strategist, Mark became the first Asian‐American to serve as the State Chairman of a major political party in Maine. He served as Political Director for Steve Abbott’s campaign for Maine Governor in 2010 and as Campaign Manager for Rep. Matthew G. Pouliot’s campaign for the Maine State Legislature in 2012. In 2014, Mark returned to the helm of Pouliot’s campaign and helped achieve a 2‐to‐1

Mark also served in the public policy arena as the spokesman for the Maine State Senate Majority Office of the 125th Legislature. He has served as President of the Skating Club of Maine and on the Boards of Directors for the Skating Association of Maine and the Kennebec Valley Humane Society.


Ted Varipatis

Director of Communications and Media Relations


Ted Varipatis spent 25 years as a key player at the state's number one news station, with the last 10 years in a management role, determining daily news content, statewide and regional news coverage, both on air and online.

Ted is two-time Maine Association of Broadcasters award winner. Ted has a large social media presence with 3,000 followers on Twitter: @TVTEDDY. Ted, a lifelong Mainer, lives in South Portland with his wife Beth and two sons, Nicholas and Andrew.

Angela Rose



A Gardiner, Maine native, Angela Rose has worked in customer service in various roles throughout her career.

Known throughout her community as a charitably-minded individual, she is always ready to lend a hand with a positive attitude and a ready laugh. 

Michael Grover

Videography Collaborator

Michael Grover is an award-winning photojournalist, having served as the Senior Photographer at the NBC affiliate in Maine for 20 years.  He has worked on many large freelance projects and is known for his ability to combine breathtaking images of Maine’s natural resources with meaningful interviews to effectively tell a story.









Never treat your audience as customers, always as partners.

- Jimmy Stewart


Serra Public Affairs
227 Water St., Suite 208
Augusta, ME 04330


Alex Serra


Mark J. Ellis

Ted Varipatus

Angela Rose