Strategic Communications and Public Initiatives
Whether you represent a company looking to influence office holders or a non-profit trying to spread your message, how your audience hears your message and perceives your approach can determine your level of success.
Audience alignment requires the personal attention of skilled consultants with experience in corporate headquarters and newsrooms, in campaign offices and State House halls.
We are the kind of consultants who keep the panoramic view in mind while working to execute the smallest task.
Because details matter, even from a distance.
Augusta Board of Trade
Central Maine Power
Ganneston Construction Corporation
Marsy’s Law for Maine
Maine Turnpike Authority
New England Clean Energy Connect
The Healing Community MedCo
Alex Serra founded Serra Public Affairs in 2014, based on the need she saw in the Maine market for a firm that specializes in bridging the gap between the political and media worlds.
A former television news reporter and assignment desk editor, she knows how to advise clients on how to get the results they want through a comprehensive media approach, individually crafted to their needs. With experience in both the corporate and nonprofit sectors, Serra understands the needs of her clients from an inside perspective. Whether engagement of media, the development of unique public affairs strategies or communicating with opinion leaders at the Maine State Capitol is called for, Serra works with each client to determine the right path to success for them and executes accordingly
A graduate of Smith College and the University of Maine School of Law, Serra is proud to serve on the Maine Arts Commission. She currently resides in Hallowell, Maine.
Director of Communications and Media Relations
Ted Varipatis spent 25 years as a key player at the state's number one news station, with the last 10 years in a management role, determining daily news content, statewide and regional news coverage, both on air and online.
Ted is two-time Maine Association of Broadcasters award winner. Ted has a large social media presence with 3,000 followers on Twitter: @TVTEDDY. Ted, a lifelong Mainer, lives in South Portland with his wife Beth and two sons, Nicholas and Andrew.
Client Account Manager
Ben is a native Mainer and has been involved in the Maine political landscape since 2012. He has worked for multiple campaigns and has held partisan, non-partisan, and bi-partisan positions at the Maine State House.
Ben earned his Bachelor's Degree in History with a minor in literature from Northeastern University.
He now lives in Portland, Maine with his girlfriend, Emily.
Social Media and Special Initiatives Manager
Rebekah Mason has statewide grassroots experience in campaigns throughout Maine. She has also worked at the Maine State House in various capacities.
Rebekah earned her Bachelor’s Degree in Business Management with a focus on Pre-Law and Accounting from Southern New Hampshire University.
She now lives in Lisbon Falls, Maine with her husband Garrett.
Graphic Design and Social Media Producer
Alexander grew up in Hallowell Maine, and has been a freelance graphic designer since 2007. He specializes in magazine layout, creative advertising and identity design. Alexander comes to us with an education in Graphic Design from Lyndon State University and the Art Institute of Pittsburgh.
United States Army veteran and father of five, he is happily married to the love of his life Karry.
He currently lives in Farmingdale, Maine.
Matt has an extensive background in videography and production, including creating commercials and social media/web content that encompass educational, event and customer testimonial videos. Matt prides himself on building strong, genuine relationships while delivering an exceptional final product that tells the story of his subjects creatively and fully.
Matt lives in Windham, Maine with his wife, Lori and their children.
Ben has 24 years experience in and around Maine public affairs and government. He is a former state legislator, and served as Chairman and CEO of the Maine Democratic Party in 2006 and 2007.
Elected four times as a state representative from Portland, Ben served on the Insurance and Financial Services (1999-2002), Health and Human Services (2001-2002), and Appropriations and Financial Affairs (2003-2006) Committees. He wrote laws as diverse as requiring health insurers to cover mental health services to Maine’s domestic partner registry. He was a leader in groundbreaking health reform efforts and in crafting Maine’s state and local government spending limit law.
Ben later directed Engage Maine, a coalition of three dozen public policy and civic engagement organizations. While there, he coordinated the activities of groups whose policy interests ranged from health care to women’s equality, social services, civil rights, organized labor, and the environment. He served on the executive committee of the successful 2009 ballot campaign to defeat the regressive Taxpayer Bill of Rights (TABOR) and he co-chaired the successful 2011 ballot campaign to restore Election Day voter registration. Starting in 2008, he also publicly led coalition efforts to restore state budget cuts most damaging to Maine’s vulnerable populations under the banner of Maine Can Do Better, a coalition of 150 community organizations. Ben also served on the executive committee of Mainers United for Marriage, the ballot campaign that successfully passed Maine's marriage equality law: the first state in the nation to do so by referendum.
In 2015, Ben served as a public affairs consultant with the new owners of the historic Portland Company property as they won a series of city approvals leading to zone changes on the Portland’s eastern waterfront. This work culminated with project opponents losing the ballot initiative they initiated, a measure that was rejected by a majority of voters in every city precinct.
When not enmeshed in public affairs, Ben is an avid student of viticulture and winemaking.