Strategic Communications and Public Initiatives
in the Pine Tree State

Our Perspective

Whether you represent a company looking to influence office holders or a non-profit trying to spread your message, how your audience hears your message and perceives your approach can determine your level of success.

Audience alignment requires the personal attention of skilled consultants with experience in corporate headquarters and newsrooms, in campaign offices and State House halls.

We are the kind of consultants who keep the panoramic view in mind while working to execute the smallest task.

Because details matter, even from a distance.

Current Clients

  • Augusta Board of Trade

  • Central Maine Power

  • Ganneston Construction Corporation

  • Marsy’s Law for Maine

  • Maine Turnpike Authority

  • New England Clean Energy Connect

  • Poland Spring

  • Sazerac Company

  • Spectrum Generations

  • The Healing Community MedCo


Live Feed

For your information and convenience, Serra Public Affairs is pleased to present links to LIVE video and audio of activities in the Maine Legislature.

Alex Serra


Alex Serra founded Serra Public Affairs in 2014, based on the need she saw in the Maine market for a firm that specializes in bridging the gap between the political and media worlds.

A former television news reporter and assignment desk editor, she knows how to advise clients on how to get the results they want through a comprehensive media approach, individually crafted to their needs. With experience in both the corporate and nonprofit sectors, Serra understands the needs of her clients from an inside perspective. Whether engagement of media, the development of unique public affairs strategies or communicating with opinion leaders at the Maine State Capitol is called for, Serra works with each client to determine the right path to success for them and executes accordingly

A graduate of Smith College and the University of Maine School of Law, Serra is proud to serve on the Maine Arts Commission.  She currently resides in Hallowell, Maine.


Ted Varipatis

Director of Communications and Media Relations

Ted Varipatis spent 25 years as a key player at the state's number one news station, with the last 10 years in a management role, determining daily news content, statewide and regional news coverage, both on air and online.

Ted is two-time Maine Association of Broadcasters award winner. Ted has a large social media presence with 3,000 followers on Twitter: @TVTEDDY. Ted, a lifelong Mainer, lives in South Portland with his wife Beth and two sons, Nicholas and Andrew.


Rebekah Mason

Social Media and Special Initiatives Manager

Rebekah Mason has statewide grassroots experience in campaigns throughout Maine. She has also worked at the Maine State House in various capacities.

Rebekah earned her Bachelor’s Degree in Business Management with a focus on Pre-Law and Accounting from Southern New Hampshire University.

She now lives in Lisbon Falls, Maine with her husband Garrett.


David Guillemette

Graphic Artist/Designer

Dave is an artist with an education in graphic design. Prior to 2007 he worked for a Maine company for 17 years as the Senior Art Director of Advertising where he designed and produced all major printed media throughout the company while creating and maintaining company brand standards. He was also part of a creative team that collaborated on communication strategies that included printed media, radio and television. His background additionally includes 5 years working at a print shop where he developed a complete understanding of printing techniques and processes. As an avid mushroom forager and rock hounder with a love for math and science, he brings a unique perspective to every project.


Johnny Mehler

Videography Collaborator

Johnny Mehler is a videographer and editor working on a wide-array of projects from corporate and commercial production to wedding films. As a FAA-certified drone pilot, Johnny enjoy taking videography to the next level and through the air to capture all the Maine has to offer. 

Benjamin Dudley

Strategic Partner
Ben has 24 years experience in and around Maine public affairs and government. He is a former state legislator, and served as Chairman and CEO of the Maine Democratic Party in 2006 and 2007.
Elected four times as a state representative from Portland, Ben served on the Insurance and Financial Services (1999-2002), Health and Human Services (2001-2002), and Appropriations and Financial Affairs (2003-2006) Committees. He wrote laws as diverse as requiring health insurers to cover mental health services to Maine’s domestic partner registry. He was a leader in groundbreaking health reform efforts and in crafting Maine’s state and local government spending limit law.
Ben later directed Engage Maine, a coalition of three dozen public policy and civic engagement organizations. While there, he coordinated the activities of groups whose policy interests ranged from health care to women’s equality, social services, civil rights, organized labor, and the environment. He served on the executive committee of the successful 2009 ballot campaign to defeat the regressive Taxpayer Bill of Rights (TABOR) and he co-chaired the successful 2011 ballot campaign to restore Election Day voter registration. Starting in 2008, he also publicly led coalition efforts to restore state budget cuts most damaging to Maine’s vulnerable populations under the banner of Maine Can Do Better, a coalition of 150 community organizations. Ben also served on the executive committee of Mainers United for Marriage, the ballot campaign that successfully passed Maine's marriage equality law: the first state in the nation to do so by referendum.
In 2015, Ben served as a public affairs consultant with the new owners of the historic Portland Company property as they won a series of city approvals leading to zone changes on the Portland’s eastern waterfront. This work culminated with project opponents losing the ballot initiative they initiated, a measure that was rejected by a majority of voters in every city precinct.
When not enmeshed in public affairs, Ben is an avid student of viticulture and winemaking.



227 Water St., Suite 208
Augusta, ME 04330


Alex Serra

Ted Varipatis

Rebekah Mason