Whether you represent a company looking to influence office holders, a business looking to engage clients or a non-profit trying to spread your message, how your audience hears your message and perceives your approach can determine your level of success.
Audience alignment requires the personal attention of skilled consultants with experience in corporate headquarters and newsrooms, in campaign offices and State House halls.
The kind of consultants who keep the panoramic view in mind while working to execute the smallest task.
Because details matter, even from a distance.
Over the last 20 years, Alex Serra has gained expertise in all areas of Public Affairs. In her time as Director of Public Affairs and Government Relations in the Northern New England region for a Fortune 50 company, she coordinated numerous initiatives ranging from targeted non-profit giving programs to local governmental outreach initiatives, to state legislative efforts. Serra began as a registered lobbyist in Maine in 2006, has worked on a variety of successful campaigns in Maine and New York and is a former television news reporter and assignment desk editor. In her time at a PR firm, she gained experience in multi-media messaging and strategic campaign management. Serra has held numerous board seats on state retail associations and state chambers throughout New England.
Serra’s unique range of experience allows her to advise clients on how to get the results they want through a comprehensive approach, individually crafted for their needs. By incorporating the right tool at the right juncture, Serra crafts a creative and individualized plan specific to the goals of an initiative.
Whether engagement of social media, earned media, local grassroots tools or lobbying at the Maine State Capitol is called for, Serra works with each client to determine the right path to success for them and executes accordingly. A graduate of Smith College and the University of Maine School of Law, Serra is proud to be appointed by Governor Paul LePage to serve on the Maine Arts Commission. She currently resides in Hallowell, Maine.
For more than thirty years, Mark has helped businesses like Douglas Dynamics, Vermont Yankee Nuclear Power Corp., and Hewlett‐Packard add value to their business endeavors through information technology. His knack for computer logic and manufacturing processes took him from computer programmer to systems analyst and all the way to the ranks of IT senior management.
In 1996, Mark designed the first political website in Maine’s history for a statewide race. His diverse skills led him to the honors of ringing the Opening Bell at the New York Stock Exchange (NYSE) and winning a bronze medal at the U.S. Adult National Figure Skating Championships in Dallas, TX.
A skilled political strategist, Mark became the first Asian‐American to serve as the State Chairman of a major political party in Maine. He served as Political Director for Steve Abbott’s campaign for Maine Governor in 2010 and as Campaign Manager for Rep. Matthew G. Pouliot’s campaign for the Maine State Legislature in 2012. In 2014, Mark returned to the helm of Pouliot’s campaign and helped achieve a 2‐to‐1
Mark also served in the public policy arena as the spokesman for the Maine State Senate Majority Office of the 125th Legislature. He has served as President of the Skating Club of Maine and on the Boards of Directors for the Skating Association of Maine and the Kennebec Valley Humane Society.
Senior Manager of Strategic Partnerships and Political Outreach
Over the past seven years, Lauren LePage has gained unique experience in Maine’s political scene having worked on three successful Executive Races, both state and federal, to begin her career. In her time as Assistant to the Chief of Staff in the Governor's Office, she has engaged in many areas of policy and directed statewide external communications efforts.
She is embarking on her career at Serra Public Affairs supporting various political efforts in advocacy and grassroots efforts and non-profit development. LePage holds a seat on the Waterville Planning Board and is active in her community and local politics. She is a skilled political operative experienced in communications, grassroots activism, and local outreach.
A graduate from Florida State University, and the University of Maine School of Law, LePage currently resides in Waterville.
Michael Grover is an award-winning photojournalist, having served as the Senior Photographer at the NBC affiliate in Maine for 20 years. He has worked on many large freelance projects and is known for his ability to combine breathtaking images of Maine’s natural resources with meaningful interviews to effectively tell a story.
- Jimmy Stewart