InitiativeS

Serra Public Affairs builds initiatives from the ground up, beginning by answering three questions: Who is your target audience? Who is the best messenger to connect with your audience? What is the best timing for your message? Whether it is a grassroots campaign, introducing an issue leading to a legislative initiative, or a campaign to raise awareness of an entire organization or brand, Serra Public Affairs starts with understanding that knowing how to see your issue from your audience's perspective is the key to success.