Initiative Management

Whether you are introducing an issue tied to a legislative matter or crafting a media campaign that raises awareness of your organization, Serra Public Affairs works with you to connect you with your audience.

We understand what clients need and how to meet those expectations with personalized focus. 

Serra Public Affairs is designed to support initiatives at the Maine Statehouse by being responsive to a client's internal demands while simultaneously positioning issues with the right elected officials.

We create and complement government affairs programs with inspired strategy and contextual understanding.

Serra Public Affairs builds initiatives from the ground up, beginning by answering three questions: 

Who is your target audience?

Who is the best messenger to connect with your audience?

What is the best timing for your message?