Alex Serra

Principal

Over the last 20 years, Alex Serra has gained expertise in all areas of Public Affairs.  In her time as Director of Public Affairs and Government Relations in the Northern New England region for a Fortune 50 company, she coordinated numerous initiatives ranging from targeted non-profit giving programs to local governmental outreach initiatives, to state legislative efforts.   Serra began as a registered lobbyist in Maine in 2006, has worked on a variety of successful campaigns in Maine and New York and is a former television news reporter and assignment desk editor. In her time at a PR firm, she gained experience in multi-media messaging and strategic campaign management. Serra has held numerous board seats on state retail associations and state chambers throughout New England.

Serra’s unique range of experience allows her to advise clients on how to get the results they want through a comprehensive approach, individually crafted for their needs. By incorporating the right tool at the right juncture, Serra crafts a creative and individualized plan specific to the goals of an initiative. 

Whether engagement of social media, earned media, local grassroots tools or lobbying at the Maine State Capitol is called for, Serra works with each client to determine the right path to success for them and executes accordingly.

A graduate of Smith College and the University of Maine School of Law, Serra is proud to be appointed by Governor Paul LePage to serve on the Maine Arts Commission.  She currently resides in Hallowell, Maine.

“Never treat your audience as customers, always as partners.”

- Jimmy Stewart